Zalando revenue grows 16.8% to 12.3 billion in 2025

Zalando reported 12.3 billion euros in revenue for 2025, a 16.8% increase, and an adjusted EBIT of 591 million, up 15.6% from 2024. Gross Merchandise Volume (GMV) in the B2C segment rose to 17.6 billion with 62 million active customers, according to results released on Thursday, March 12. The acquisition of ABOUT YOU accelerated synergy gains, with the e-commerce platform expecting to reach 100 million in annual synergies by 2027, a year ahead of schedule. In the B2B segment, revenue grew 14.6% to 1.1 billion euros, and adjusted EBIT more than doubled. The SCAYLE software unit expanded to the US and secured a contract to support Levi Strauss & Co.'s Direct-to-Consumer business. Regarding the Portuguese market, General Manager for Southern Europe, Eloisa Siclari, stated that 2025 was a landmark year for Zalando with the official launch of their presence in Portugal, adding that the platform is integrating artificial intelligence tools to create a more personalised and conversational shopping experience. The company expects further acceleration in 2026 with increased implementation of AI solutions. Due to financial performance and cash generation expectations, Zalando has approved a share buyback programme of up to 300 million to return excess capital to shareholders. Zalando is using artificial intelligence in Portuguese to attract customers.