Innovating to survive: potters and artists unite to reach new audiences and secure the future

Four creatives spent a week working with master potters Feleciano Agostinho and Feliciano Mira Agostinho in Viana do Alentejo. The project, organised by the association Passa ao Futuro, aims to revitalise traditional pottery by collaborating with contemporary artists to create new, limited-edition collections. This initiative seeks to provide the artisans with new commercial opportunities and ensure the continuity of their craft, which faces the risk of disappearing as traditional markets decline.