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In what was promised to be “the largest BTL ever”, expectations were exceeded, with Portugal's tourism fair welcoming three thousand more visitors than last year. It will return in March 2027.
The BTL – Better Tourism Lisbon Travel Market concluded its 36th edition this year with a record 85,000 visitors, as announced by the organisation in a statement released on Monday, March 2. According to the note, BTL strengthened “its international positioning and its ability to attract more destinations, companies, and professionals from different markets.” In line with expectations, this year's edition, with around 85,000 visitors, “achieved the highest number ever, highlighting the strong engagement from the public and industry professionals.” On February 24, BTL's managing coordinator, Dália Palma, stated in a written response to Lusa that BTL, the largest tourism fair in Portugal, anticipated a record edition, estimating more visitors, greater economic impact, and increased internationalisation. In today's statement, the entity highlighted that this edition “generated a business volume of several million euros,” pointing to the “strong commercial component,” with “over 300 direct sales points in continuous operation, registering constant demand from visitors.” According to Dália Palma, “this was the largest edition of BTL ever, a milestone that reinforces the growing relevance of the event nationally and internationally.” She indicated that “this result also brings added responsibility for the next edition, in terms of continuing to elevate the quality of the offering, enhancing business opportunities, and exceeding the expectations of all participants.” The 2026 edition of BTL featured 1,700 exhibitors and 125 international destinations, marking a 20% growth in the international area. The fair occupied five pavilions - a first - and a total area of 60,000 m², recording “significant growth in key areas, such as Hospitality (+30%), services (+15%), and distribution (+10%).” The Hosted Buyers programme facilitated “over 3,800 business meetings between more than 200 international buyers from 42 source markets and over 500 participating companies,” they report. Next year, BTL will take place from March 3 to 7.
The Algarve has been named the Guest National Destination at BTL – Better Tourism Lisbon Travel Market 2026, Portugal’s largest tourism fair, which will take place from February 25 to The post Algarve named Guest National Destination at Lisbon tourism fair BTL 2026 appeared first on Portugal Resident.
Alentejo is attending FITUR, the major Iberian tourism fair, to attract more Spanish visitors. The aim is to “show our neighbours” that “just next door” there are attractions with authenticity and identity.
Portugal will be represented at this year’s edition of the International Tourism Fair of Madrid (FITUR), considered one of the largest in the world, by 118 companies and the seven regional tourism agencies, the Ministry of Economy said on Thursday. The Portuguese delegation, similar to last year’s, will have an 880-square-metre pavilion in Madrid, ...
The event, which showcases global dynamics of the tourism sector, is one of the largest in the world and is expected to welcome more than 250,000 visitors. At the last edition, 120 Portuguese companies took part.
