Eating at a shopping centre is often associated with a quick, convenient meal. However, Braza wants to change this mindset by positioning itself as a destination for barbecue. Co-owner José Luiz Penha explains that the chain, which has been operating since 2021, shifted its strategy after a successful experience at the Via Catarina centre in Porto. With 11 units currently in operation, the business focuses on quality, attention to detail, and staff training. The company plans to expand to 35 stores across Portugal over the next five years.