From black toilet paper to toilet paper made from clothes, Renova's innovations have progressed alongside bold communications aimed at sustaining the status of 'the most sexy toilet paper in the world'. Paulo Pereira da Silva, the company's president since 1984, explained on the Liga dos Inovadores podcast the strategy to position the Renova brand in a more upmarket segment.
'My two seconds of fame were an interview with The New York Times about toilet paper': Renova's innovations
Wednesday, 7 January 2026RSS
Context & Explainers
Sustainability (sustentabilidade) means meeting present needs without reducing the ability of future generations to meet theirs, covering environmental, economic and social dimensions. For residents it affects local planning, jobs and services—look for municipal or company targets, timelines and measurable actions when assessing how sustainable a place or employer is.
