Latest news and stories about branding in Portugal for expats and residents.
“Make the logo bigger” is a phrase used and hated in equal measure that places the emphasis of brand recognition on a very specific asset: its logo. But in an era where attention is increasingly scarce, being recognisable requires much more than a visible logo. It requires a set of elements...
RTP presents a new visual identity this Monday that unifies its television, radio, and digital platform brands. The old logo is being retired, and the acronym RTP will now take centre stage in the group's branding. Among the announced changes is the renaming of some services, such as RTP Internacional, which will be renamed RTP Mundo, and the radio stations, which will now include the RTP designation.
Following the transformation of RTP3 into RTP Notícias, RTP is now moving forward with a comprehensive renewal of its graphic identity. Starting this Monday, all brands within the group, including the radio stations, will incorporate the parent brand 'RTP' at the beginning of their logos, with blue serving as a constant visual element. In an exclusive interview with +M, ...
No one would imagine that paper could be sexy. Renova proved otherwise. With Paulo Pereira da Silva, we explore the strategy, boldness, and innovation behind the brand.
What can luxury teach us? How can strong brands be created in a country where strong brands don't exist? In response to these questions, João Santos, former marketing director and trainer at Lisbon Digital School, created the course 'From Premium to Luxury – the journey of creating value for ...'
António Costa Silva, Isabel Rocha and Ricardo Paes Mamede say that the 44 companies that went through the Liga dos Inovadores demonstrate that the country has the capacity to innovate — some even display a contagious energy. However, for Portugal to build global brands and a stronger economy it still needs strategy and planning, strengthened cooperation and far more marketing and communications.
To expand internationally, Renova has launched distinctive products, such as black toilet roll, and adopted bold communications, explains the company's leader, Paulo Pereira da Silva, on 'Liga dos Inovadores'.
From black toilet paper to toilet paper made from clothes, Renova's innovations have progressed alongside bold communications aimed at sustaining the status of 'the most sexy toilet paper in the world'. Paulo Pereira da Silva, the company's president since 1984, explained on the Liga dos Inovadores podcast the strategy to position the Renova brand in a more upmarket segment.
