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To expand internationally, Renova has launched distinctive products, such as black toilet roll, and adopted bold communications, explains the company's leader, Paulo Pereira da Silva, on 'Liga dos Inovadores'.
From black toilet paper to toilet paper made from clothes, Renova's innovations have progressed alongside bold communications aimed at sustaining the status of 'the most sexy toilet paper in the world'. Paulo Pereira da Silva, the company's president since 1984, explained on the Liga dos Inovadores podcast the strategy to position the Renova brand in a more upmarket segment.
