The Portuguese Football Federation has unveiled a new communication strategy for the National Team's participation in the 2026 World Cup, based on the slogan “Vai Dar Portugal” (It Will Be Portugal/Portugal Will Succeed). This campaign aims to represent not only support for the team but also the country's collective identity and its global positioning through football. The initiative seeks to frame the team as a cultural and emotional symbol of the nation, focusing on Portuguese values and the connection between fans and players. As part of this, an audiovisual project featuring the tugboat “Esperança” was launched, serving as a metaphor for resilience, with a concluding chapter expected in June 2026. The federation also aims to promote Portuguese culture to international audiences. On the sporting front, the team is beginning a series of preparation matches, starting with a game against Mexico at the historic Estadio Azteca, followed by a match against the United States in Atlanta on March 31st. Roberto Martinez anticipates a challenging test at the Azteca, noting that the 2026 World Cup will be one of the most complex ever.