The Lisboeta

Supermarkets' charitable Christmas: the positive impact of connecting with the Portuguese

Thursday, 8 January 2026RSS
Supermarkets' charitable Christmas: the positive impact of connecting with the Portuguese

The Christmas season came to an end this week with Epiphany (Three Kings' Day). “On Us”, “Healthy Heroes Against Waste” and “A Table for Everyone” were some of the grocery retailers' campaigns to create a positive social impact among the Portuguese population. “These initiatives bring brands closer to the Portuguese because they arise from real needs ...

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