Cristina Cabral Ribeiro, Legal Lead Partner at PwC, discusses the critical role of cultural differences in cross-border M&A transactions, warning against the 'illusion of familiarity' and highlighting the increasing importance of ESG and cybersecurity covenants in modern deal-making.
“The cultural dimension is often a determining factor for the success of an M&A operation”
Thursday, 23 April 2026RSS







