From 'social media poisoning' to being tied to the Government: the reasons for Marques Mendes's failure

Tuesday, 20 January 2026RSS
From 'social media poisoning' to being tied to the Government: the reasons for Marques Mendes's failure

Marques Mendes's campaign apparatus identifies some of the factors behind the poor electoral result. Demobilisation within the PSD and disinformation on social media are among the explanations found.

Context & Explainers

PSD (Partido Social Democrata)

The Social Democratic Party ('Partido Social Democrata' or 'PSD') is a liberal-conservative political party in Portugal that is the leading partner of the The Democratic Alliance (AD) which is the country's ruling party, with Prime Minister Luís Montenegro.

The Social Democratic Party, despite its name, occupies the centre-right of Portugal's political spectrum. Luís Montenegro, who became Prime Minister in April 2024, leads Portugal's current minority government. The PSD has been one of Portugal's two dominant parties since 1974, having formed nine governments including four with absolute majorities. Montenegro, a former party leader from 1996-1999, was elected with the highest approval rating among party leaders at 10.7 points out of 20.

The Democratic Alliance is a centre-right coalition that includes the smaller CDS – People's Party, a Christian democratic party that has historically been the PSD's coalition partner. Together, they govern without a parliamentary majority, requiring case-by-case support from opposition parties to pass legislation.

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