The Lisboeta

Do we stay on the sidelines or step in? The strategic challenge of major international events

Tuesday, 6 January 2026RSS
Do we stay on the sidelines or step in? The strategic challenge of major international events

The large events sector — corporate, cultural, sporting or institutional — has become a high‑impact economic activity with consistent growth. Those who experience this ecosystem from within know that its value goes far beyond the event itself: it mobilises hospitality, catering, logistics, technology, mobility and a range of highly specialised services. Then ...

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