In the US, almost all single-family homes are made of wood; in Scotland it's around 80%. In Portugal, it's only a matter of time

Rui Correia joined Sonae in 1994 and remembers being surprised because the boss listened to his opinion — he thought, 'Who am I?' Today he is chief executive of Sonae Arauco, one of the world's largest wood-based solutions companies, with 23 factories in nine countries and around 2,600 employees.