European Court rules in favour of Loewe and rejects appeal from Portuguese company regarding perfume brand

The European Court of Justice ruled this Wednesday in favour of the Spanish company Loewe, rejecting the appeal from the Portuguese firm Debonair Trading Internacional, based in the Madeira Free Trade Zone. The case concerns the registration of the Aoura brand for perfumes, which was deemed too similar to Aura Loewe. The dispute dates back to March 2021, when the Portuguese company...