Latest news and stories about political communication in Portugal for expats and residents.
Dr. Seguro belongs to the vast school of politicians who, in the scarcity of substance, trade the ideas they do not possess for loose words and shameless clichés.
Unlike his predecessor in the Presidency of the Republic, António José Seguro has been using social media to communicate as head of state.
Communication failed because it is geared towards propaganda, not crisis management. Only five days later did the government manage to look like more than a crowd of ministers wandering around the city centre. Leitão Amaro’s film was not a slip-up; it was an automatic response, confirmed by Nuno Melo’s numbers. This is what remains after two years of PowerPoints and governance driven by perception. This is not a government. It is a communications agency with executive powers.
The Minister of Internal Administration met with Civil Protection on Sunday. On leaving, Maria Lúcia Amaral refused to speak to journalists about the decisions taken at the meeting, saying the day's political communication had already been made by the Prime Minister.
Mafalda Anjos says the Government reacted late to the warnings and failed to prepare the emergency services, also criticising persistent problems with SIRESP. The CNN Portugal commentator says the political communication was 'lamentable' and inadequate in the face of the people's suffering.
Seguro said the political campaign is completely detached from expressions of solidarity with those affected by the recent severe weather.
Analysis of the first round of the elections confirmed that social media are a ‘tilted playing field’ for political communication. Those who optimise for the algorithm achieve greater reach on these platforms.
Luís Paixão Martins says Ventura's extensive media exposure increases his rejection rate. The communications specialist says young people have shown little interest in political life.
João Andrade Costa, a professor at the Portuguese Institute of Administration and Marketing (IPAM), presents the results of a study, of which he is co-author, on how the presidential election candidates communicated with voters through the main social networks over the month of December.
An analysis by two professors from IPAM examined 2,104 posts on the social networks Facebook, Instagram and TikTok by eight candidates: André Ventura, António Filipe, António José Seguro, Catarina Martins, João Cotrim de Figueiredo, Henrique Gouveia e Melo, Jorge Pinto and Luís Marques Mendes.
A study analysed how the presidential election candidates communicated on the main social networks throughout December.
Edson Athayde highlights candidates' communication errors, such as João Cotrim Figueiredo's gaffe. The political communications expert discusses the influence of social media on the campaigns.
Social media are increasingly a fundamental part of political candidates' strategies for the Presidency of the Republic, with the first week of the campaign — data covering 4 to 11 January — bringing some surprises in digital performance. Analysing only followers on the three main social networks (Facebook, Instagram and TikTok), ...
The admiral speaks to the elderly, security forces and the military. Also in this bulletin, Luís Marques Mendes links João Cotrim Figueiredo to the Chega party.
Platforms such as Instagram, which some see as a way of bringing politicians and citizens closer, are nothing more than an illusion.
The Council of Ministers approved today a government response structure for all types of serious crises, which is activated by the Prime Minister, and will define the steps for response in terms of coordination and political communication.
