Cotrim was among the candidates who communicated best with his followers — the social media campaign
João Andrade Costa, a professor at the Portuguese Institute of Administration and Marketing (IPAM), presents the results of a study, of which he is co-author, on how the presidential election candidates communicated with voters through the main social networks over the month of December.
Jorge Pinto with "intensive mobilisation" on social media, Marques Mendes with the "least digital traction"
An analysis by two professors from IPAM examined 2,104 posts on the social networks Facebook, Instagram and TikTok by eight candidates: André Ventura, António Filipe, António José Seguro, Catarina Martins, João Cotrim de Figueiredo, Henrique Gouveia e Melo, Jorge Pinto and Luís Marques Mendes.
Presidential candidates' digital communication is geared towards maintaining relationships
A study analysed how the presidential election candidates communicated on the main social networks throughout December.
What assessment can be made of this presidential campaign?
Edson Athayde highlights candidates' communication errors, such as João Cotrim Figueiredo's gaffe. The political communications expert discusses the influence of social media on the campaigns.
Presidential campaign on social media: André Ventura leads in reach, but there are surprises in interactions
Social media are increasingly a fundamental part of political candidates' strategies for the Presidency of the Republic, with the first week of the campaign — data covering 4 to 11 January — bringing some surprises in digital performance. Analysing only followers on the three main social networks (Facebook, Instagram and TikTok), ...
11pm: Gouveia e Melo focused on convincing the electorate
The admiral speaks to the elderly, security forces and the military. Also in this bulletin, Luís Marques Mendes links João Cotrim Figueiredo to the Chega party.
Commenting is not participating: the staging of the political debate on the
Platforms such as Instagram, which some see as a way of bringing politicians and citizens closer, are nothing more than an illusion.
Government approves structure for responding to serious crises
The Council of Ministers approved today a government response structure for all types of serious crises, which is activated by the Prime Minister, and will define the steps for response in terms of coordination and political communication.
