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The Altice operator explains that revenues increased by 1.3% thanks to the dynamism of the consumer segment, which grew by 5% supported by the corporate area and energy businesses. Meanwhile, EBITDA (operating cash flow) fell by 4.8%. The operator invested 403 million euros.
“Life is better when we are present” is the new tagline for Meo, which began working with WPP this year on creative and media strategy. The new positioning is presented as an evolution of the brand and reinforces the purpose of humanising technology, placing it at the service of life and human relationships.
