Audio gains weight in the media mix in Portugal: 52% of marketing professionals will increase investment this year
A report indicates that over half of Portuguese marketers plan to boost their spending on audio formats throughout the current year.
Latest news and stories about media trends in Portugal for expats and residents.
A report indicates that over half of Portuguese marketers plan to boost their spending on audio formats throughout the current year.
The broadcast of the Betis vs. Sporting de Braga match had 790,000 viewers.

The TVI Reality channel was the third most-watched in the cable universe, thanks to 'Secret Story'.

The final of the Festival da Canção had just over 400,000 viewers.

Hurricane Katrina, the absolute majority won by José Sócrates and the election of Pope Benedict XVI were some of the most memorable moments of 2005. On television, 'Who killed António?' was the question dominating the nation's screens, owing to the popularity of TVI's soap 'Ninguém Como Tu'. With the iPod in fashion and ...

Portuguese podcasts recorded a total of around 153.4 million downloads in 2025, averaging 12.8 million per month. The best month was May, with 18.5 million, and the worst was August, with about 8.3 million. December closed the year with the second-lowest figure in 2025 — around 10.5 ...
