Louis Vuitton group under suspicion in Italy for promoting cosmetics to minors
The group that owns Sephora and Benefit Cosmetics is suspected of promoting the early use of anti-ageing creams.
Correio da Manhã

Latest news and stories about cosmetics in Portugal for expats and residents.
This page has only 2 stories and is not indexed by search engines.
The group that owns Sephora and Benefit Cosmetics is suspected of promoting the early use of anti-ageing creams.

In recent years, terms like hyaluronic acid, niacinamide and retinoids have come to dominate cosmetics advertising. But what led brands to swap vague promises such as “magic elixir” or “rejuvenated skin” for clear messaging? Behind this shift is The Ordinary, which relied on science to communicate its products. In this episode, we speak with Rita Silva, the brand's communications manager.
