Latest news and stories about corporate restructuring in Portugal for expats and residents.
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Alongside negative results, the WPP group announced at the beginning of the month the reorganisation and simplification of its structure, now divided into four verticals: media, creativity, production, and consulting. This was an industry that lived for a long time locked in silos. It was the creative team, it was the media team, it was the team...
Bernbach is the new international unit of the Omnicom Advertising Group, created to lead communications for Volkswagen — a creative account held by DDB for over six decades. As explained in a statement, the new structure emerges in the context of the integration between the Omnicom group and the Interpublic Group (IPG) and the subsequent reorganization.
