Latest news and stories about consumer behavior in Portugal for expats and residents.
A study indicates that Portuguese consumers show a preference for brands that demonstrate an understanding of their specific requirements.
I have always been intrigued by the tone of surprise with which people speak today about children's influence on family purchases. As if it were a recent discovery. It is not. Anyone who has ever shopped with children knows that they have always participated, more or less noisily, in the decisions. The real change is not in the influence itself, ...
Marketing is undergoing one of the greatest transformations of recent decades. Artificial Intelligence has ceased to be a mere promise and has become an authentic infrastructure: it automates processes, personalises journeys and redefines the relationship between brands and consumers. But, curiously, the more technology takes the stage, the greater the demand for humanity grows.
In contexts of war, geopolitical instability, persistent inflation, or high economic volatility, consumption loses its rational basis and becomes heavily influenced by fear. It is ultimately conditioned by perceptions. While there is a psychological sense of security—believing distant conflicts won't reach us—there is also a pervasive fear, as the Portuguese people are among the most cautious, which drives much of their consumer behavior. Key predictors of this include uncertainty, loss of purchasing power, perceived scarcity, erosion of confidence, and emotional fatigue. In volatile times, financial literacy is not a luxury but a defense mechanism, helping individuals and managers make better decisions, protect resources, and avoid acting on impulse or herd mentality.
After the obsession with protein, consumers - especially younger ones - are focused on gut health. The food industry is already adapting products to the new trend.
On a global scale, Portugal is a small market. However, those who operate here know that a market's relevance is not measured solely by its size, but by the maturity of its consumers. The Portuguese consumer is demanding, informed, and increasingly strategic in their purchasing decisions. They live in a context of high...
