Latest news and stories about business trends in Portugal for expats and residents.
We are going through a shift that will define which organisations have the capacity to respond in the coming years. It is not a matter of management trends. It is a matter of basic operations.
With nearly half of web traffic generated by bots and increasingly relentless spam filters, brands that do not update their sending infrastructure in the coming months face digital invisibility.
The pressure to adopt artificial intelligence is increasing in companies, but it may lead to hasty decisions and poorly assessed risks. In a context where AI agents are gaining autonomy and visibility, the temptation to accelerate adoption to avoid falling behind is also growing, even when the structural conditions to do so are lacking.
The study 'The State of AI in the Enterprise: The Untapped Edge' analyzed the impact of Artificial Intelligence on organizations. This year, 15 national companies contributed their perspectives.
In the context of a war in the Middle East, an energy crisis, presidential elections, and new tariff threats from the United States. The first three months of this year, much like the start of 2025, were once again challenging for companies, causing business to take place in an increasingly volatile environment and culminating in a...
When he took over the well-being and happiness department at the Lionesa Business Hub (LBH) in Matosinhos, António Pedro Pinto – son of Pedro Pinto, owner of the Lionesa group which includes the Lello bookstore – concluded that “paying well is not enough. You need to take better care” to increase productivity and retain talent in companies. He therefore decided to bring together...
Marketing is undergoing one of the greatest transformations of recent decades. Artificial Intelligence has ceased to be a mere promise and has become an authentic infrastructure: it automates processes, personalises journeys and redefines the relationship between brands and consumers. But, curiously, the more technology takes the stage, the greater the demand for humanity grows.
Artificial intelligence is already present in many businesses, especially larger ones, but the return on investment in this technology remains 'the elephant in the room'. At the 'AI at the heart of business' conference, which took place this Thursday at the ECO studio, Paulo Pereira, AI director at Altice Portugal, explained that shareholders...
In a sector where changes happen at a dizzying speed, communication and marketing face a paradox today: there have never been so many tools, so much data, and so many channels – and yet, the human factor has never been more important. This was one of the central ideas of the third edition of the 'Mulheres com ECO' initiative, a...
The way companies learn is changing. In an increasingly dynamic market, where time is a scarce resource, traditional training models are giving way to shorter, intensive experiences focused on practical application. The logic is shifting from merely acquiring knowledge to...
Many entrepreneurs in the sector are already considering starting production for other areas, namely the defence industry and “other adjacent markets”.
“If your brand disappeared tomorrow, would any community feel they had lost something that was theirs?”. It was with this provocation that Gustavo Otto, Chief Connection Officer of Publicis Groupe Portugal, began the presentation of the “Trend or Hype 2026” report, promoted by the group. In his perspective, if the answer is no, it means that a brand ends up...
Conservatism and lower investment capacity are driving a slower adoption of artificial intelligence in Portugal. This was one of the conclusions of the first 'Future in Action: Learning from Top Performers' meeting, promoted by NTT Data with Expresso as media partner, which took place this morning in Lisbon.
Business leaders believe that transformation within organisations has gained new momentum over the past year. This is one of the findings of a study conducted by the strategic consultancy H Advisors and the British multinational YouGov. In the report 'Leading without a landing', managers explain how they are facing current challenges marked by volatility and...
More companies are incorporating environmental management and protection into their operations, but investment in these areas has decreased to the same extent that the associated costs have increased, the National Statistics Institute finds based on 2024 data. The Portuguese Business Confederation (CIP) says the indicated trend is likely to continue, looking ...
