The first rule of a startup is simple: don't die

There is a question that permeates venture capital: how do you recognise a winning founder when there is no revenue, strategic clients, or major media headlines yet? Before traction and external validation, all that exists is a person. Building a startup is not glamorous; it is about managing runway, fundraising, and maintaining team morale while under constant pressure. The difference between failure and success often lies in how a founder views mistakes—as existential failures or as part of the process. Exceptional founders learn early that surviving is more important than being right. This article explores how resilience, experience in demanding contexts, and the refusal to lose one's identity are the true indicators of a founder's potential, citing examples like Apple, The LEGO Group, and Airbnb to illustrate that survival often depends on simple, ruthlessly executed decisions.