Communicating for the Pestana Hotel Group across 16 countries, Dina Alves, in the first person

“It is very important that from the point of view of tone, promise, and brand identity, there is a single brand.” With a presence in 16 countries spread across four continents, the Pestana Hotel Group holds five different commercial sub-brands — Collection Hotels, Hotels & Resorts, CR7 Lifestyle Hotels, Pestana Residences, and Pousadas de Portugal. It is...