Latest news and stories about brand identity in Portugal for expats and residents.
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The new global repositioning campaign from Mapfre arrives in Portugal this Monday. With the slogan 'We go where you go', the campaign embodies the insurer's new brand identity, aiming to align its external image with the transformation the company has undergone over the last 15 years. With a new visual identity since the beginning of...
The Journalists' Union (SJ) has urged RTP to halt the brand unification process, which involves modifying the image and names of the group's various radio stations, and expressed full solidarity with the workers. The SJ board expresses its full solidarity with the journalists of the Antena 1 and Antena radio stations.
