Worten, Pingo Doce and NOS stand out in Yadayada study

Worten, Pingo Doce and NOS's Christmas campaigns are this year’s winners. The data come from the study “Who Won Christmas?”, produced by consultancy Yadayada in partnership with the Marketing & Analytics Lab at Nova IMS, which analysed 11 Christmas campaigns from the country’s largest brands. The results were presented this morning.