TVI beats SIC by a narrow margin
One of the reasons for this victory was the strong performance of the new soap opera 'Amor à Prova'.

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One of the reasons for this victory was the strong performance of the new soap opera 'Amor à Prova'.

By adding the figures, it is clear that CMTV attracted a larger audience than its main competitors combined: CNN with a 2.9% share and SIC Notícias with 2.7%.

The Medialivre channel registered a monthly share of 6.2%—more than CNN and SIC Notícias combined.

Three-tenths of a point separated TVI and SIC in the 2025 average. The year was therefore won by the Media Capital station, which averaged a 14.9% share over the 12 months — 0.3 percentage points (pp) higher than SIC's average. The figures were compiled by Dentsu for the ...
