Latest news and stories about advertising in Portugal for expats and residents.
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Bernbach is the new international unit of the Omnicom Advertising Group, created to lead communications for Volkswagen — a creative account held by DDB for over six decades. As explained in a statement, the new structure emerges in the context of the integration between the Omnicom group and the Interpublic Group (IPG) and the subsequent reorganization.
Judite Mota will lead the creative function at the Publicis Group in Portugal. The appointment of VML’s chief creative officer (CCO), who will remain in that role until the end of 2024, is part of “a move that marks a new chapter in Leo’s evolution and reinforces an ambitious, integrated creative vision prepared to respond to the current challenges of the industry,” reports the outlet.
“The Nos team is obsessed with emotions and we are right to be. If we provoke good emotions, then, after awakening the heart, we awaken the ears,” argues António Fuzeta da Ponte, brand and communications director at Nos, as he explains why they chose to rely on humour and good cheer in the Christmas campaign, ...
The year is ending, and it's always time to take stock. What affected us most in the year just gone? Which brands and/or companies pleasantly surprised us? The campaign that in 2025 made me overflow with pride to be part of the community working in communications was that of a beer brand under the slogan ...
Sofia Barros, secretary-general of APAP (Portuguese Association of Advertising, Communication and Marketing Agencies), is to retire. The information was posted on LinkedIn by António Roquette, the association's president, who is now seeking a successor. Sofia Barros has been APAP's secretary-general since 2008 and, in the 12 years before that, was CEO of Leo Burnett. The LinkedIn post included a quote beginning “Sofia Barros, professional ...”
The Clube da Criatividade de Portugal will open registrations on Monday, 12 January, for the 28th CCP Festival (2026) — which takes place between 15 and 22 May. The main new feature is the creation of the 'Social and Content' category. The new category aims to reward 'ideas and executions conceived for social platforms, ...'
The young man's ex-girlfriend, Renata Reis, was among those who criticised the advertisement, which makes reference to the waves at Nazaré where his body was found.
The year 2025 was marked by major changes in the marketing, advertising and media sector. The consolidation of groups — such as Omnicom and Interpublic — the arrival of new players — such as the Italian MFE's investment in the capital of the Impresa group — and the crisis in media organisations ...
The commentator on 'Noite das Estrelas' questioned whether the couple's pregnancy rumours might be linked to the apparent campaign.
The president of the Portuguese Press Association (APImprensa), Cláudia Maia, says newspapers and media outlets have been experiencing a 'perfect storm' that has been dragging on for many years. Among the factors contributing to this situation, Cláudia Maia told Lusa there has been a 65% drop in advertising investment over five years, because ...
