Latest news and stories about advertising in Portugal for expats and residents.
A report indicates that over half of Portuguese marketers plan to boost their spending on audio formats throughout the current year.
The Cannes Lions International Festival of Creativity has revealed the jurors for its 73rd edition, taking place from June 22 to 26. Susana Albuquerque, president of the Portuguese Creative Club and partner at Uzina, will evaluate entries in the 'Creative Data' category. The jury president for this category is Anupriya Acharya, CEO of Publicis.
The 28th CCP Festival has a total of 875 projects in competition, 32 more than in the 2025 edition. The projects were submitted by 99 entities, including freelancers, agencies, in-house agencies, studios, production companies, and post-production houses. This year is marked by the creation of the new Social and Content category, which, in its debut, recorded more...
The Portuguese Advertisers Association (APAN) has elected Teresa Burnay, representing Unilever FIMA, as the new president of the association, as part of the election of the new governing bodies for the 2026-2029 triennium. As explained in a statement, the presidency of the general assembly will be held by Catarina Barradas, representing EDP – Energias de Portugal and...
Proximity Portugal, a company of the Omnicom Group, recently added the Chinese car brand Changan to its portfolio. The first project developed was the new multimedia campaign for the Changan Deepal S05. Based on the concept “Intelligence dressed to the nines”, the campaign will be supported by a TV spot, outdoor advertising, and digital communication — display and social media.
The Portuguese Creativity Club reveals the official jury for the seven categories of the 26th CCP Festival. This year, voting will take place from May 13th to 15th, for the first time in the space provided by IADE, located at the Oriente Green Campus. As explained in a statement, this year, the Advertising and Craft categories are composed of...
Iberdrola Clientes Portugal has launched its smart savings plan with a 360-degree campaign across television, radio, digital, and OOH. The artist Ana Malhoa and her song “Turbinada” feature in the film. The campaign follows the artist throughout a real day, highlighting the various periods when she can be more “boosted”.
The ranking of the country's largest advertisers was once again led by Ediclube in February. At list prices — that is, without the discounts negotiated with media outlets — the teleshopping company invested 59.7 million euros in advertising, 5 million less than in January. The second largest advertiser in February, of...
“If your brand disappeared tomorrow, would any community feel they had lost something that was theirs?”. It was with this provocation that Gustavo Otto, Chief Connection Officer of Publicis Groupe Portugal, began the presentation of the “Trend or Hype 2026” report, promoted by the group. In his perspective, if the answer is no, it means that a brand ends up...
Arena Media has risen to second place in the 2026 WARC Effective 100, a ranking that distinguishes the world's most effective agencies and campaigns. After placing fourth in 2025, the agency led by Filipe Neves now holds the second position, making it the highest-ranked agency within the Havas Media Network globally.
Bernbach is the new international unit of the Omnicom Advertising Group, created to lead communications for Volkswagen — a creative account held by DDB for over six decades. As explained in a statement, the new structure emerges in the context of the integration between the Omnicom group and the Interpublic Group (IPG) and the subsequent reorganization.
Judite Mota will lead the creative function at the Publicis Group in Portugal. The appointment of VML’s chief creative officer (CCO), who will remain in that role until the end of 2024, is part of “a move that marks a new chapter in Leo’s evolution and reinforces an ambitious, integrated creative vision prepared to respond to the current challenges of the industry,” reports the outlet.
“The Nos team is obsessed with emotions and we are right to be. If we provoke good emotions, then, after awakening the heart, we awaken the ears,” argues António Fuzeta da Ponte, brand and communications director at Nos, as he explains why they chose to rely on humour and good cheer in the Christmas campaign, ...
The year is ending, and it's always time to take stock. What affected us most in the year just gone? Which brands and/or companies pleasantly surprised us? The campaign that in 2025 made me overflow with pride to be part of the community working in communications was that of a beer brand under the slogan ...
Sofia Barros, secretary-general of APAP (Portuguese Association of Advertising, Communication and Marketing Agencies), is to retire. The information was posted on LinkedIn by António Roquette, the association's president, who is now seeking a successor. Sofia Barros has been APAP's secretary-general since 2008 and, in the 12 years before that, was CEO of Leo Burnett. The LinkedIn post included a quote beginning “Sofia Barros, professional ...”
The Clube da Criatividade de Portugal will open registrations on Monday, 12 January, for the 28th CCP Festival (2026) — which takes place between 15 and 22 May. The main new feature is the creation of the 'Social and Content' category. The new category aims to reward 'ideas and executions conceived for social platforms, ...'
The young man's ex-girlfriend, Renata Reis, was among those who criticised the advertisement, which makes reference to the waves at Nazaré where his body was found.
The year 2025 was marked by major changes in the marketing, advertising and media sector. The consolidation of groups — such as Omnicom and Interpublic — the arrival of new players — such as the Italian MFE's investment in the capital of the Impresa group — and the crisis in media organisations ...
The commentator on 'Noite das Estrelas' questioned whether the couple's pregnancy rumours might be linked to the apparent campaign.
The president of the Portuguese Press Association (APImprensa), Cláudia Maia, says newspapers and media outlets have been experiencing a 'perfect storm' that has been dragging on for many years. Among the factors contributing to this situation, Cláudia Maia told Lusa there has been a 65% drop in advertising investment over five years, because ...
