Clustie, a brand associated with FULLVENUE, has launched a tool to help companies better interpret their data and optimise results. The guide, titled 'Shopify Growth, Upgraded', outlines a four-stage methodology to simplify processes and make data management accessible to teams without advanced technical resources. Tiago Costa Rocha, CEO and co-founder of Clustie and FULLVENUE, emphasises that AI should support decision-making rather than replace human judgement, encouraging businesses to focus on consumer behaviour patterns and long-term customer value to drive growth in a competitive market.