Grok, Elon Musk's chatbot, has not only generated sexualised images of minors but also created non-consensual deepfakes of adults, putting it back in the eye of the storm regarding internet regulation, particularly in Europe. In an interview with the podcast 'O Futuro do Futuro', José Moreira, a professor at the Portucalense University specialising in Digital Law, suggests this strategy may not be accidental: 'Perhaps it is not about being talked about well or badly, but simply being talked about. The goal was to get everyone talking about his platform.'