Investing in Smart Markets is increasingly important for the growth and value creation of our companies. The initiative by PTPC – Portuguese Technological Platform for Construction / AEC Cluster, within the scope of the DIGITALBuilt Consortium it leads, to carry out a working mission to Paris (OECD and IFC / World Bank) is very timely, aiming to gain direct contact with the critical investments Europe faces. Improving our economy's reputation abroad depends on showcasing our skills, and the PTPC – AEC Cluster is a clear reference in this agenda. Companies must act as global players, transforming knowledge into tradable assets. Luiz Mello of the OECD and the director of the IFC / World Bank highlight the importance of focusing on strategic projects such as critical investments, housing, and the reconstruction of Ukraine. The PTPC / AEC has made innovation the engine of its strategy, with the BUILT Colab serving as a key reference for building new strategic partnerships for Portuguese companies.