Portugal is facing a significant housing crisis, necessitating a shift in perspective towards renting as a viable solution. Traditionally a nation of homeowners, Portugal must embrace a robust rental market to address the needs of those unable to purchase homes. The built-to-rent model, which focuses on long-term rental projects, alongside public-private partnerships, can enhance the supply of quality rental housing. However, any strategy must consider income levels and the need for affordable housing solutions for the middle class. A diverse rental market, supported by effective public policies, is essential for creating inclusive cities and a balanced housing market.