The author reflects on the evolution of the term 'influencer', contrasting traditional forms of influence—such as parents, teachers, or artists—with the modern 'digital influencer'. The text argues that while influence is a fundamental human behavior, the digital version is predominantly commercial and relies on social media platforms. The author criticizes how social media has democratized influence, allowing individuals regardless of their qualifications or intelligence to gain followers, ultimately suggesting that in an increasingly mediocre world, even the most foolish influencers tend to grow their audience.