Gift wrap can turn into a tree at Christmas

Monday, 22 December 2025RSS
Gift wrap can turn into a tree at Christmas

In this episode we speak to Rita Torres, Marketing Manager at Água de Luso, about sustainability, marketing and the idea of turning a Christmas gift wrap into an environmental gesture with real impact.

Context & Explainers

Sustainability (sustentabilidade) means meeting present needs without reducing the ability of future generations to meet theirs, covering environmental, economic and social dimensions. For residents it affects local planning, jobs and services—look for municipal or company targets, timelines and measurable actions when assessing how sustainable a place or employer is.

View full article on Observador

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