The Portuguese Advertisers Association (APAN) has elected its governing bodies for the 2026-2029 term. Teresa Burnay of Unilever FIMA takes over as president of the board, with Catarina Barradas (EDP) chairing the general assembly and Gonçalo Nascimento (L’Oréal Portugal) leading the supervisory board. The new leadership takes office during a period of sector transformation, focusing on advertising investment value, trust, and improved measurement transparency. Burnay emphasised the association's role in promoting accountability and sustainability within the advertising ecosystem.