Google released its 2025 Ads Safety Report, highlighting that the integration of the Gemini AI model allowed the company to block or remove over 8.3 billion ads last year. The report notes a 99% proactive detection rate for policy-violating ads and details plans to expand this real-time protection to all advertising formats by 2026. Additionally, Google confirmed it has ceased serving political ads across the European Union since October 2025 to mitigate misinformation risks.