“Nobody wakes up wanting to buy insurance”. Reinventing this perception is the sector's biggest challenge

Wednesday, 22 April 2026RSS
“Nobody wakes up wanting to buy insurance”. Reinventing this perception is the sector's biggest challenge

The insurance sector needs to reinvent its perceived value to the customer, combining technology, data, and personalisation to stop being seen merely as a claims payment mechanism. This was the main message of the “Insurance in Motion: New Relationship Models” conference held by the Catholic University on Monday, where industry experts debated...

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