The Lisboeta

Presidential election: posters, rallies and agencies are the candidates' bets in the campaign

Monday, 5 January 2026RSS
Presidential election: posters, rallies and agencies are the candidates' bets in the campaign

Eleven candidates kick off formal campaigning for the 2026 presidential election this Sunday, campaigning until the 16th as they compete for the presidency in Belém. Declared communications budgets exceed €3.8 million and are concentrated on visible tactics — campaign design, agency work, posters, advertising, rallies and giveaways — according to filings with the electoral oversight entity. The spending pattern suggests a contest focused on reach and visibility rather than low-cost digital-first strategies.

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